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Quartz soars in 2014
February 6, 2014 - Quartz (qz.com) reached a new traffic record, with over five million unique visitors in the month of January and revenue numbers beating expectations. This extremely rapid growth, not even 18 months after the site’s launch in 2012, continues to show the power of Quartz’s strong global business content and its embrace of the free and open web.
This quarter alone, Quartz is tracking to be up more than 400% over Q1 last year in terms of advertising revenue. Over the past year, Quartz has added more than 40 blue chip accounts to the client roster, many of whom continue to run with Quartz in the beginning of this year.
“It’s an encouraging start to the year,” says Jay Lauf, publisher of Quartz. “Readership metrics are ahead of our expectations and revenues are following that same trend line. The most encouraging figure for me is the more than 75% renewal rate we’re seeing from advertisers—our high-impact offerings are working incredibly well.”
Mobile is Quartz’s fastest-growing segment, with 41% of unique visitors viewing the site on a tablet or mobile phone in January, according to Omniture. Quartz’s global readership continues to expand, with 44% of unique visitors coming from outside of the US.
Quartz’s unique approach to journalism has attracted a loyal audience of professionally successful, digitally native business leaders from every major industry and global region. About 60% of readers are senior executives within their organizations.
“It’s clearer than ever that readers around the world are looking for high-quality journalism tailored for reading on the devices they have near at hand,” says Kevin J. Delaney, Quartz’s co-founder and editor in chief. “Our journalists and engineers are entirely focused on delivering that—and, continuously refining their efforts, are helping define a new model for business media.”
Just last month, Quartz reached another milestone, gaining more than 50,000 subscribers to its Daily Brief email newsletter, which Nieman Lab has called “the perfect example of how Quartz prioritizes being human over being institutional.”
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