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And here’s the press release…
Quartz India to launch in June 2014
The digital global business news publication expands its coverage on India
with regional content and targeted native ads
March 20, 2014—Quartz, Atlantic Media’s digital global business news brand, will launch Quartz India this June with region-specific content and targeted native ads. Quartz India, with launch sponsor GE, plans to provide both global and India-specific business news coverage.
More than 40% of Quartz’s readers are outside the US, a level that has been consistent since its launch in September 2012. India remains a top source of Quartz’s international traffic, it is a growing region for business news, and readers in the region are trending towards news consumption via digital and mobile channels. Given the small number of digitally native publications in the region, Quartz sees a strong opportunity for growth in readership.
“There is a growing business class in India that is hungry for objective coverage of the Indian business landscape and how it fits into the global economy,” says Jay Lauf, publisher of Quartz. “This growing population, like everywhere else in the world, is adopting the mobile devices and social mechanisms that give them ready access to information they need, and Quartz is built for those conditions.”
Quartz will collaborate with Scroll.in’s team of reporters and editors in India to produce region-specific content for Quartz India. It will feature business, markets, and technology news and analysis, along with access to the full content produced by Quartz’s journalists globally. Readers in India will be able to access the region-specific version of Quartz via qz.com. Quartz India content will also be available to readers outside the region through the Quartz India view.
“We saw an opportunity to serve our readers in the region even better with both our journalists around the world and an increased focus in India,” says Kevin J. Delaney, co-founder and editor-in-chief of Quartz. “It’s a mobile-first region at a critical moment in its economic history—and we’re excited to deepen the coverage available to readers on their smartphones and tablets especially.”
Quartz, launched in 2012, covers global business topics rooted in a set of defining obsessions, focusing on the new global economy and geared toward business leaders and senior decision makers across a range of industries and markets. Quartz has over 25 journalists around the world who produce quality content 24/7, and this content is optimized for access on tablets and mobile devices. Quartz surpassed five million unique visitors in the month of January and is tracking to be up more than 400% over the first quarter of 2012 in terms of advertising revenue.
GE, Quartz India’s premier launch sponsor, is known for having a focus on innovative native ad formats and content marketing as well as its commercial success in India.
“Increasingly we are partnering with top media owners to help us tell GE stories of innovation and impact around the world, through co-created content and thought leadership brought to life on engaging platforms,” said Jason Hill, GE’s director of global media strategy. “Driving familiarity about GE technology and outcomes in India is central to growing our commercial activity in that market. Our partnership with Quartz is a way to deliver those messages through a business news platform we think will achieve fast adoption.”
More information on the launch of Quartz India will be provided in the coming months.
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