We just launched Quartz India, which can be found at qz.com in the subcontinent and qz.com/india everywhere else. See here for a welcome letter from the editors, and below is the press release.
Quartz India is live!
Regional content to serve as economic news source for Indian and global business executives
June 9, 2014 — Quartz, Atlantic Media’s digital global business news brand, has launched Quartz India. This new, expanded vertical provides both global and India-specific business news coverage and features targeted native advertising.
“We’re deeply committed to providing sophisticated coverage of India to our readers there and around the world,” says Kevin J. Delaney, President and Editor-in-Chief of Quartz. “And we’re very optimistic that through Quartz India, more Indian business people will come to value Quartz’s creative, digital, visual, data-rich approach to covering the region and the global economy.”
Automatically accessible for users in India at qz.com, or at qz.com/india for readers outside the country, Quartz India serves two purposes – to provide business leaders in India focused coverage of their region and its impact on the global economy, and to provide global leaders insight on the impact of India developments on businesses worldwide. It is produced in collaboration with Scroll.in’s team of reporters and editors, and led by Sruthijith KK, a New Delhi-based reporter formerly from The Economic Times, Mint and other business news publications. Content includes business, markets and technology news and analysis.
As part of its mission to provide quality reporting and analysis about the global economy to readers around the globe, Quartz has several journalists and contributors outside the US, and now with the launch of Quartz India, the brand continues its global expansion into one of the world’s largest economies.
Quartz, together with founding partner of Quartz India, GE, sees the growing importance of this market and is investing resources to serve it more widely.
Quartz’s readership in India has grown around 200% year-over-year, numbering 200,000 unique visitors a month. On Quartz’s social pages, engagement from India consistently ranks in the top five regions on Twitter and is number two on Facebook. Top performing articles are focused on management and tech. Readers of India-focused content on Quartz have proven to be among the most interactive with those stories, garnering some of the most annotations per story the site has received.
“We’re delighted to be partnering with GE on this foray into one of the most vibrant and important markets in the world,” says Jay Lauf, President and Publisher of Quartz. “We believe our high quality versus commodity approach to both journalism and advertising will resonate with the sophisticated audiences we aim to attract.”
In addition to the native advertising products Quartz has become known for – BULLETIN, branded content, and ENGAGE, fill-the-screen high-impact units – Quartz India will feature distinct branding, special “obsessions,” and a dedicated queue of stories specific to that region. All will build on the success of Quartz’s elegant approach to digital publishing.
GE, Quartz India’s founding partner, is among the pioneers of innovation in the region. Through a multi-part sponsor content series, GE will explore key areas of innovation in India including renewable energy, manufacturing and healthcare.
“We are excited to partner with Quartz as they launch a high-quality, high-engagement brand focused on the India market,” says Jason Hill, Director of Global Media Strategy for GE. “We believe the combination of Quartz’s editorial and GE’s branded content will be compelling to an audience of visionary business decision-makers in India and globally. GE’s presence in India dates back to 1902 and today the market is home to our largest global R&D center and over 13,000 employees. The partnership with Quartz is a great way to tell stories around GE’s innovation and technology in India and the breakthrough work our scientists are doing every day.”
Quartz, launched in 2012, covers global business topics rooted in a set of defining obsessions, focusing on the new global economy and geared toward business leaders and senior decision-makers across a range of industries and markets. Quartz has a growing staff of journalists around the world who produce quality content 24/7, and this content is optimized for access on tablets and mobile devices. Quartz has approximately five million unique visitors globally each month and is tracking to be up more than 400% year-over-year in terms of advertising revenue.
Visit Quartz India now by going to qz.com/india or follow @qzindia on Twitter.
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